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[INFOGRAPHIC] Selling in Japan: 6 Characteristics of Japanese E-Commerce

Japan is home to one of the largest and most mature e-commerce markets in the world, with over 73 million people shopping online and an e-commerce penetration of 97%. Mobile e-commerce is particularly...

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How to Sell Online in Japan

Japan’s e-commerce market is one of the largest and most mature in the world, comprising 10% of global online retail transactions. In 2013, Japanese B2C e-commerce sales totaled $119 billion, growing...

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A Quick Guide to the South Korean Market

South Korea shares land borders with North Korea, as well as overseas borders with Japan to the east and China to the west. The country’s population is approximately 51 million (as of 2015), and one...

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7 Ways to Adapt Your Brand for Chinese Consumers

The growing wealth of the Chinese middle class has made China into a tempting destination for rapidly expanding international firms. Chinese tourists make up one third of all luxury sales in Paris,...

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Why is E-Commerce so Popular in China?

You may have heard of Alibaba’s $25 billion IPO, or the $400 billion in e-commerce transactions that occurred on the site in 2014, which is more than that of Amazon and eBay combined. However, few...

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Road to 2020: The Future of Tourism in Japan

From 2011 to 2015, Japan’s inbound tourism grew by 33 percent per year, among the fastest growth rates in the world. However, the tourism industry in Japan still has a long way to go as it only...

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Who Shops Online More in Japan – Younger or Older People?

The Japanese market is full of people with money to spend. Media reports have identified that it’s not enjoying enormous growth, but it would be a huge mistake to dismiss it when planning a global...

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Generation Z – Who Are They?

Generation Z (often shortened to Gen Z) are a marketing demographic cohort increasingly brought up when talking about young people today. They are generally defined as those born between 1996 and 2010....

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PPAP? Video Marketing and Viral Dance Trends in Japan

2016 was the year of the video – everywhere – but especially in Japan. In 2015, a video committee was established at the Japan Advertisers Association’s Web Advertising Research unit. This showed the...

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5 Reasons Digital Content Marketing is Taking Off in Japan

Content marketing is everywhere. In fact, you’re consuming some right now. Perhaps you arrived here because you Googled “Japan content marketing.” More and more online material—blogs, videos, social...

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3 Points to Consider When Going Global

When Twitter launched in Brazil, users were excited about the ‘follow button’ and social interactions grew from there, while in Japan the majority of users saw Twitter as a messaging tool. Why did the...

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Japanese Hold As Many Credit Cards As Americans, But Do They Use Them?

In Japanese society, there are more opportunities to receive a credit card than most other societies. If you live in Japan, you will be surprised by how often you are recommended to create a new credit...

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Traveling to Japan: Pros and Cons of Airbnb vs Hotels

Last year, Japan experienced a record number of foreign guests and tourist spending and that number is expected to continue to grow with both the 2019 Rugby World Cup and 2020 Olympics right around the...

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6 Businesses with Success in China (and How They Did It)

Doing business in China is not for the faint of heart. Trade protections, piracy, and cultural peccadilloes all work against making an honest Yuan for foreign companies—even hugely profitable global...

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How to Provide an Unforgettable Customer Experience: Intro to Experiential...

What is experiential marketing and why should you care? Up until now marketing has disseminated product benefits and brand identity across a wide range of platforms and audiences, but experiential...

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Connecting To Japan Series – General Market Overview

On July 12, 2018, GlobalSaké hosted Connecting to Japan, a product localization event focused on expanding business to Japan with sponsors including btrax, Inc., Invest Tokyo, and Google Launchpad. The...

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Road to 2020: The Future of Tourism in Japan

From 2011 to 2015, Japan's inbound tourism grew by 33 percent per year, among the fastest growth rates in the world. However, the tourism industry in Japan still has a long way to go as it only...

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