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Who Shops Online More in Japan – Younger or Older People?
The Japanese market is full of people with money to spend. Media reports have identified that it’s not enjoying enormous growth, but it would be a huge mistake to dismiss it when planning a global...
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Generation Z – Who Are They?
Generation Z (often shortened to Gen Z) are a marketing demographic cohort increasingly brought up when talking about young people today. They are generally defined as those born between 1996 and 2010....
View ArticlePPAP? Video Marketing and Viral Dance Trends in Japan
2016 was the year of the video – everywhere – but especially in Japan. In 2015, a video committee was established at the Japan Advertisers Association’s Web Advertising Research unit. This showed the...
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5 Reasons Digital Content Marketing is Taking Off in Japan
Content marketing is everywhere. In fact, you’re consuming some right now. Perhaps you arrived here because you Googled “Japan content marketing.” More and more online material—blogs, videos, social...
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3 Points to Consider When Going Global
When Twitter launched in Brazil, users were excited about the ‘follow button’ and social interactions grew from there, while in Japan the majority of users saw Twitter as a messaging tool. Why did the...
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Japanese Hold As Many Credit Cards As Americans, But Do They Use Them?
In Japanese society, there are more opportunities to receive a credit card than most other societies. If you live in Japan, you will be surprised by how often you are recommended to create a new credit...
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Traveling to Japan: Pros and Cons of Airbnb vs Hotels
Last year, Japan experienced a record number of foreign guests and tourist spending and that number is expected to continue to grow with both the 2019 Rugby World Cup and 2020 Olympics right around the...
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6 Businesses with Success in China (and How They Did It)
Doing business in China is not for the faint of heart. Trade protections, piracy, and cultural peccadilloes all work against making an honest Yuan for foreign companies—even hugely profitable global...
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How to Provide an Unforgettable Customer Experience: Intro to Experiential...
What is experiential marketing and why should you care? Up until now marketing has disseminated product benefits and brand identity across a wide range of platforms and audiences, but experiential...
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Road to 2020: The Future of Tourism in Japan
From 2011 to 2015, Japan's inbound tourism grew by 33 percent per year, among the fastest growth rates in the world. However, the tourism industry in Japan still has a long way to go as it only...
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